Privacy policy

Privacy Policy – My Hero Pet

Effective Date: March 1, 2026 Last Updated: March 1, 2026

At My Hero Pet (myheropet.com), we are deeply committed to your privacy, transparency, and trust. As a passionate online store dedicated to premium calming products for dogs, natural anxiety relief for cats, lick mats, slow feeders, and pet enrichment toys, we handle your personal information responsibly to help your furry hero feel safe and calm.

This Privacy Policy explains how we collect, use, share, and protect your data when you visit our Site, shop with us, subscribe to updates, or interact with our content. We comply with applicable laws, including FTC guidelines for endorsements and advertising, CCPA/CPRA (California), GDPR (EU/EEA), and general US privacy standards.

By using the Site, you consent to the practices outlined here. If you disagree, please do not use our services.

1. Information We Collect

Personal Information You Provide When you create an account, place an order (with fast US shipping), contact support@myheropet.com, subscribe to newsletters, or submit forms:

  • Name, email address, shipping/billing address, phone number
  • Payment information (handled securely by third-party processors like Stripe or PayPal – we do not store full card details)
  • Messages, preferences, or pet-related details you share

Automatically Collected Data

  • Device/browser info: IP address, browser type/version, operating system, unique identifiers
  • Usage data: Pages viewed, time on site, clicks, referring/exit pages, cart activity
  • Cookies, pixels, web beacons, and similar tracking technologies (detailed in Section 3)

From Third Parties

  • Shipping carriers (for delivery tracking)
  • Payment processors
  • Analytics/ad partners (e.g., Google tools)
  • Affiliate networks (for commission tracking on qualifying purchases via affiliate links)

2. Affiliate Links & Compensation Disclosure (FTC Compliance)

My Hero Pet participates in affiliate marketing programs with various platforms and brands (e.g., Amazon Associates, pet product suppliers, or other trusted networks). This means:

  • Some links on our Site (in product recommendations, blog posts, reviews, or descriptions) are affiliate links.
  • If you click an affiliate link and make a qualifying purchase, we may earn a small commission at no extra cost to you.
  • These commissions help support and grow our small, pet-loving business so we can continue offering high-quality calming products for pets, dog anxiety relief solutions, and interactive puzzle toys.
  • We only recommend products we genuinely believe will benefit you and your pet, based on our experience as pet parents.
  • Affiliate relationships do not influence our honest opinions or product curation – transparency is our priority.

This disclosure complies with FTC Endorsement Guides (clear and conspicuous material connections). For questions, email support@myheropet.com.

3. Cookies, Tracking Technologies & Advertising

We use cookies and similar tools to improve your experience, analyze traffic, personalize content, and serve relevant ads.

Types We Use

  • Essential: For site functionality (cart, checkout, security)
  • Performance/Analytics: Via tools like Google Analytics to understand visitor behavior
  • Advertising: For personalized ads (including potential future use of Google AdSense or similar networks)

Third-Party Partners (Including Potential Ad Networks)

Manage cookies via browser settings (note: disabling may affect Site features).

4. How We Use Your Information

To:

  • Process orders, ship products (3–10 business days from US warehouses), and provide support
  • Send order confirmations, shipping updates, and optional marketing (unsubscribe anytime)
  • Improve our pet calming solutions and Site experience
  • Detect/prevent fraud
  • Comply with legal obligations
  • Serve targeted ads (where applicable)

5. Sharing & Disclosure of Information

We do not sell your personal data. We share only as needed:

  • With service providers (payment, shipping, email, analytics) under strict confidentiality
  • Affiliate networks (for commission tracking – anonymized where possible)
  • Legal authorities if required (court order, fraud prevention, safety)

6. Data Security

We use industry-standard safeguards (encryption, secure servers) to protect your data. No system is 100% secure – we continuously improve protections.

7. Your Privacy Rights & Choices

  • Access, update, or delete your data
  • Opt out of marketing emails (link in every message)
  • CCPA/CPRA (California): Right to know collected data, opt out of "sales" (we do not sell), request deletion – no discrimination for exercising rights
  • GDPR (EU/EEA): Additional rights (restrict processing, portability, object) – contact us for requests

Email: support@myheropet.com to exercise rights.

8. Children's Privacy

Our Site is not directed to children under 13 (or 16 in some regions). We do not knowingly collect data from children.

9. International Data Transfers

Data is primarily processed in the United States. We use appropriate safeguards for transfers.

10. Changes to This Policy

We may update this policy. Changes post here with a new "Last Updated" date. Continued use means acceptance.

11. Contact Us

Questions about privacy, affiliates, or data? Email: support@myheropet.com Website: myheropet.com

Thank you for choosing My Hero Pet. Your trust helps us create calmer, happier moments for pets everywhere.